01 / The brief
Connect the experience to the invitation.
FAC needed its online presence to reflect its in-club experience. The work supported membership outreach, the Fusion launch and a website refresh, with clearer ways to join or try the club.
YouTube02 / The work
One story. Multiple formats.
The content system combined pillar films, social cutdowns and photography. Member testimonials, event recaps, tutorials and short promos gave the club material for everyday communication and paid social.
03 / The work
Show the experience in action.
Interview-led content and B-roll introduced the RedFit and ClubStrong rooms and their equipment. A redesigned website connected the updated imagery with clearer navigation and an SEO-focused structure.
From the content library
Selected imagery
YouTubeProject file
Details
- Client
- Fayetteville Athletic Club
- Studio
- fairlyOdd
- Scope
- Strategy, creative direction, content, social and website refresh
- Deliverables
- Films, social edits, photography, testimonials, website and SEO structure
- Location
- Fayetteville, Arkansas
