01 / The brief
Bring the food to the forefront.
Flavorsmith’s needed a digital launch: no website, no social presence and no product photography. The brief also called for clearing up confusion about whether the restaurant was members-only.
YouTube02 / The work
Start with the person behind the food.
A Billy Ray interview and kitchen B-roll anchor the brand film. The footage supplied material for the website, in-club screens and social channels, keeping one central story visible in different formats.
03 / The work
From the menu to the website.
Menu photography and close-up food imagery built a reusable library. The website connected that visual direction with ecommerce and clearer ordering pathways, supported by copy and design.
From the content library
Selected imagery
Project file
Details
- Client
- Flavorsmith’s Craft BBQ
- Studio
- fairlyOdd
- Scope
- Brand strategy, content production and website design
- Deliverables
- Brand film, interview, photography, promotional content and ecommerce website
- Location
- Fayetteville, Arkansas
