01 / The brief
An identity for a night at the zoo.
At ChappellRoberts, I led art direction for ZooTampa at Lowry Park’s annual Halloween event, Creatures of the Night. The work developed from exploratory concepts into the featured campaign image and final logo lockup.
02 / Behind the work
Finding the creature in the concept
Ravens, wolves and atmospheric illustration explored different directions for the event. The selected treatment had to work as both an evocative image and a recognizable campaign across changing sizes and contexts.
03 / Behind the work
From campaign to the real world
The design appeared across print, web, billboards and signage. It received Gold Tucker and Best of the Bay recognition at the AAF Tampa Bay 2020 ADDY Awards.
A closer look
Selected artwork
Project file
Details & credits
- Project
- ZooTampa: Creatures of the Night
- Year
- 2019
- Format
- Campaign
- My contribution
- Art Direction / Illustration
- Client
- ZooTampa at Lowry Park
- Agency
- ChappellRoberts
- Recognition
- 2020 AAF Tampa Bay ADDY Awards — Gold Tucker / Best of the Bay
- Applications
- Print, web, billboards and signage
